Visual weight an illusion of physical weight, such as with bold face type.
Balance where visual weight appears to be equally dispersed throughout the design.
- Symmetrical balance: mirrored distribution on either side of an imaginary vertical access
- Asymetrical balance: the arrangement of unequally weighted elements in a design.
Further reading:
* Visible Narratives: Understanding Visual Organization by Luke Wroblewski
* Composition and Design Principles by Marvin Bartel
* The Principles of Design by Joshua David McClurg-Genevese
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