The situated self - Samovar & Porter

Samovar, Larry, A. & Porter, Richard, E. 2004, 'World views', Communication between cultures, 5th edn, Thomson, Wadsworth, pp. 85-86.

The importance of world view:

• overarching philosophy which influences perception and behaviour in large and small ways


• knowledge of a culture's particular world view can help to predict behaviour and motivations in dimensions such as business, where there is thought to be a direct link

World view is an 'overarching philosophy', directly linked to perceiption and culutre, and used as javascript:void(0)
Publish Posta basis for behaviour. If a culture's world view is understood, then it is possible to predict the behaviour and motivations in various dimensions such as business.